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The Way To Age Well In New York


Using Nostalgia To Talk To Of Age New Yorkers About Medicare

It can be hard to build an emotional connection to health insurance. But not when you know exactly who you're talking to. Using nostalgic New York imagery, we created an instant connection with our core audience of New Yorkers over the age of 65.

Social ads

Targeted to 65+ New Yorkers in the market for medicare and health insurance

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