It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
DIGITAL - TOP WORK PLACE 300x250
DIGITAL - TOP WORK PLACE 728x90
DIGITAL - TOP WORK PLACE 320x50
FRANGELICO
Frangeilco was trying to change its image from that old syrup bottle on the back shelf, to the interesting and versatile liqueur that it is. When you taste it, it is surprisingly unique. And that spawned the campaign, "What's inside may surprise you." Making a play on the unique taste and surprising nature, we created characters that were as surprising and unique as Frangelico. This international campaign was a huge success in rebranding a stale image and introducing it to a new generation. Younger, but still sophisticated. Photography by the legendary Roxanne Lowit.