It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
Hello! We are a full service Advertising, Creative, Digital, Social, Branding, Innovation and Growth Agency. Based in NYC, we work with clients from
fast-growing startups to global Fortune 500 brands. Our team of creatives, strategists, storytellers, motion graphic editors, producers, designers and
thinkers are here to help your business grow.
Relevant Food & Beverage Experience
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Advertising
Creative Concepts & Development.
This is our core. Everything starts with that one big idea. We pull out the strongest approach and create a unified message that will engage and interact with your viewers, reaching new customers and speaking to existing customers in powerful new ways.
Branding
Start from Scratch or Reinvent Yourself.
As our culture evolves so does our sense of design and image. Our talented graphic designers and brand strategists will focus in to the core of your brand and simplify the design, messaging and positioning to reflect what resonates best with your customers.
Social
Targeted & Adaptive Advertising, Content Creation Community Management, Social Listening & Analysis.
First we create your social allocation plan. We can then create content calendars and highly target creative communication, each customized to your different types of customers.
Media
Insight Development, Planning, Buying, Placing.
Our strategists will ensure highly targeted placement and scheduling for television, print, digital, social media and anything else relative that we can get your message on.
TV/Video Production
Full Feature or Down & Dirty.
We can shoot high quality productions or "real" engaging quick spots on a budget. We have an army of directors, crews and post-production experts ready to go.
Print Production
4C Magazine, Newspaper, Billboards, OOH.
Our mechanicals go through rigorous checks to ensure your ads look as great as their content, no matter what publication or outdoor billboard they're on.
Digital Building
Creative, UX/UI Design, SEO Structure & Content Refining, Websites & Microsites, Augmented Reality, Apps, APIs.
We design and build online advertising, intuitive sites and interfaces from the ground up or newly renovated using the latest development tools at our disposal.
Digital Media
Digital Ad Placements, Interest Targeting, Geo-Fencing, Google Ads, Retargeting Ads, Email Nurturing Strategies.
We show your message to the right people, in the right place, and the right time... And we make sure they're listening.
Creative
is Our Core
From the creative revolution of the 1960 to the creative evolution of today's advertising culture and targeting technology, big idea creative concepts have been the forefront principal in everything we do. Come up with a good idea? Throw it out. Come up with a great one. Because above all else, it's the core concept that truly moves the the needle and drives sales. There are an ever growing arsenal of marketing tools for us to grow your business with. But our core superpower has always been, and always will be, our creative.
Kind of a big deal Favorite Tea: Earl Grey
SVP DIRECTOR OF CLIENT SERVICES Favorite Tea: Pepermint
CREATIVE DIRECTOR Favorite Tea: Paris
Associate Creative Director - Copy Favorite Tea: Darjeeling
PRODUCER No budget? No problem Favorite Tea: English Breakfast
MARKETING STRATEGY & RESEARCH Favorite Tea: Sencha
COPYWRITER He can write his way out of anything! Favorite Tea: Lemon Ginger
ASSOCIATE CREATIVE DIRECTOR Favorite Tea: Peppermint
ART DIRECTOR Favorite Tea: Chamomile
ART DIRECTOR Favorite Tea: Peppermint
ACCOUNT EXECUTIVE Favorite Tea: English Breakfast
DIGITAL DEVELOPER - VIDEO/PHOTOGRAPHY Favorite Tea: Jasmine
VIDEO EDITOR Favorite Tea: Peppermint
ACCOUNT EXECUTIVE Favorite Tea: Chai
RESEARCH AND TESTING Favorite Tea: White Tea
RESEARCH DATA AND ANALYTICS Favorite Tea: Earl Grey - Lavender
EXECUTIVE CREATIVE DIRECTOR Favorite Tea: Earl Grey - Lavender
FINANCE Favorite Tea: Earl Grey
VP/DIRECTOR OF ADMINISTRATION Favorite Tea: Peppermint
VP MEDIA DIRECTOR Favorite Tea: Turmeric
SVP DIRECTOR OF ADMINISTRATION Favorite Tea: Irish Breakfast
MEDIA Favorite Tea: Irish Breakfast
FACILITIES MANAGER Favorite Tea: Lady Grey
HEAD OF PRODUCTION Favorite Tea: Irish Breakfast
HELLO!
OUR PEOPLE
SELECTED WORK
We Love Local
Authentic real people delivering an honest message
ShopRite wanted to promote their fresh produce. So to show how fresh they really were, we went around to actual ShopRite farms and shot actual farmers who grow their produce "just for ShopRite", telling the story in a real way. The series went on to be so successful, that each year we continue to grow the campaign. Each time adding more real farmers, ShopRite owner families and buyers to continue the message that we're all part of one big community.
Food Trends
Internal research project
An insightful research presentation we put together for ShopRite and the ShopRite store owners, to showcase customer food trends and shopping behaviors.
Shopping Cart
Hidden camera Halloween prank for Social
We rigged a remote control movement device to an empty old shopping cart for a Halloween promotional social media video that went viral and helped get customers into the "trick or treat" holliday spirit.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
Becks
The German's have a way
Our campaign turned a relatively unknown import into the #1 German beer sold in the United States.
Rethink Tuna
StarKist Tuna Creations
How does an older brand recreate itself? By bringing flavors to life with vibrant graphics and beautifully shot ingredients.
The commercial made the products fly off the shelves while giving a nod to the brand's iconic spokesfish. They ran out of pouches within the first month and had to reorder more product.
We are looking forward to
creating amazing work together!