It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
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Our story began in the 1960s creative revolution, when Jerry Della Femina, fresh off a successful career as a bike messenger, began working in the advertising industry. He quickly made a name for himself, rising through the ranks to become one of the most respected and sought-after creative minds in the business and founded his first agency.
Since then, we've been at the forefront of the advertising world, creating iconic campaigns and building long-lasting relationships with some of the biggest brands in the world.
Our approach is simple: we believe that great advertising comes from a deep understanding of our clients' businesses and audiences. We use that knowledge with our unbridled creativity, to create campaigns that resonate with people and drive real results. We're proud of the work we've done over the years, and we're always looking for new challenges.
If you're looking for a partner that can help you achieve your business goals and stand out in today's crowded marketplace, look no further than Della Femina.
Our Story
Branding
Start from Scratch or Reinvent Yourself.
As our culture evolves so does our sense of design and image. Our talented graphic designers and brand strategists will focus in to the core of your brand and simplify the design, messaging and positioning to reflect what resonates best with your customers.
Advertising
Creative Concepts & Development.
This is our core. Everything starts with that one big idea. We pull out the strongest approach and create a unified message that will engage and interact with your viewers, reaching new customers and speaking to existing customers in powerful new ways.
TV/Video Production
Full Feature or Down & Dirty.
We can shoot high quality productions or "real" engaging quick spots on a budget. We have an army of directors, crews and post-production experts ready to go.
Print Production
4C Magazine, Newspaper, Billboards, OOH.
Our mechanicals go through rigorous checks to ensure your ads look as great as their content, no matter what publication or outdoor billboard they're on.
Digital Building
Creative, UX/UI Design, SEO Structure & Content Refining, Websites & Microsites, Augmented Reality, Apps, APIs.
We design and build online advertising, intuitive sites and interfaces from the ground up or newly renovated using the latest development tools at our disposal.
Digital Media
Digital Ad Placements, Interest Targeting, Geo-Fencing, Google Ads, Retargeting Ads, Email Nurturing Strategies.
We show your message to the right people, in the right place, and the right time... And we make sure they're listening.
Social
Targeted & Adaptive Advertising, Content Creation Community Management, Social Listening & Analysis.
First we create your social allocation plan. We can then create content calendars and highly target creative communication, each customized to your different types of customers.
Media
Insight Development, Planning, Buying, Placing.
Our strategists will ensure highly targeted placement and scheduling for television, print, digital, social media and anything else relative that we can get your message on.
OUR TALENT
Nice to meet you! Here are a few of our friendly faces.
Kind of a big deal.
SVP DIRECTOR OF CLIENT SERVICES Knows what you want even before you do.
CREATIVE DIRECTOR Motto is move smart, fast and break stuff.
EXECUTIVE CREATIVE DIRECTOR Has all the answers... but answers to nobody.
ACCOUNT EXECUTIVE And social media guru
PRODUCER No budget? No problem.
VIDEO EDITOR That man can dance!
FINANCE Bills Bills Bills
COPYWRITER He can write his way out of anything!
SOCIAL MEDIA & MARKETING International sensation
DIGITAL DEVELOPER And video magician
RESEARCH DATA AND ANALYTICS Organic data queen
ASSOCIATE CREATIVE DIRECTOR But really an artist
ART DIRECTOR Speaks several dialects of Russian in a Puerto Rican accent.
ART DIRECTOR Looks sweet, but watch out, she's a killer... designer.
VP/DIRECTOR OF ADMINISTRATION Nothing gets done without her signature... Or by slipping her a $20 to look the other way.
VP MEDIA DIRECTOR You know that new thing that tracks your shopping habits based on the type of music you listen to? She does.
ACCOUNT EXECUTIVE
SVP DIRECTOR OF ADMINISTRATION Like going to the principal's office, if the principal was your mom.
TRAFFIC
RESEARCH AND TESTING
MEDIA
FACILITIES MANAGER The guy behind the guy, behind the guy.
HEAD OF PRODUCTION Gets the job done!