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Anchor 1

The Scale Campaign


Your Scale Is Trying To Tell You Something

This system-wide campaign ties obesity and disease together in a very visual and memorable way. Interactive banners were contextually targeted and geo-targeted by hospital location. The small call to action was all it took to fill up their seminars.


Animated and interactive banners that worked as an actual working BMI Calculator that lead participants to a free seminar on weight loss.


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