It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
Phantom Shopping Cart
Hidden Camera Prank
We wanted to create something memorable and fun for the Halloween season. So, we worked with ShopRite to come up with the idea of a remote control shopping cart that would roam the store and surprise customers as they shopped.
To bring this idea to life, we set up hidden cameras throughout the store and filmed customers' reactions as the cart zoomed around corners and startled them. The results were hilarious, with many customers jumping in surprise.
Overall, the campaign was a huge success and a great way to add some excitement and fun to the shopping experience. Customers loved the spooky surprise and it definitely helped to create a memorable and engaging promotion for ShopRite.
VIDEO
Social
