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Phantom Shopping Cart

Hidden Camera Prank

We wanted to create something memorable and fun for the Halloween season. So, we worked with ShopRite to come up with the idea of a remote control shopping cart that would roam the store and surprise customers as they shopped.


To bring this idea to life, we set up hidden cameras throughout the store and filmed customers' reactions as the cart zoomed around corners and startled them. The results were hilarious, with many customers jumping in surprise.

Overall, the campaign was a huge success and a great way to add some excitement and fun to the shopping experience. Customers loved the spooky surprise and it definitely helped to create a memorable and engaging promotion for ShopRite.



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